![]() ![]() A company’s values are the best behaviors of your best employees on their best days. A lot of companies randomly say their values are words like integrity, innovation, etc., but they choose these words because they sound nice, not because they truly reflect who they are. Values are the character traits of your company that define it. Scribewise stands for trust through storytelling-not blog writing or social media. ![]() Disney stands for family happiness-not theme parks or movies. Nike stands for athletic excellence-not sneakers or sports equipment. Ideally, you can encapsulate what you stand for in just two or three words. It’s the driving force behind your business, and it differentiates you from the competition. It’s not the product you sell, and it’s not to make money. Your brand is the guide.īy what you stand for, we mean the essence of your brand. Your customer has to be the hero to make this work. Importantly, the main character in your brand story is not you, it’s your customer. Creating these points allows your audience to easily follow along with a story-and remember it. A story includes characters, setting, conflict, rising action, climax and dénouement. Here’s our definition.īrand Storytelling is “Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”īy narrative, we mean storytelling elements. It’s becoming a term that is getting thrown around a lot-like content marketing-but agencies, companies and thought leaders don’t agree on a definition. When we read or hear plot points our neurons start firing-and not just in the part of the brain that controls the language center.īut there’s a lot of confusion around the idea of brand storytelling. In fact, stories stimulate brain activity. Stories are scientifically proven to get a person’s attention. Brand storytelling is gaining momentum in the marketing world, and with good reason. ![]()
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